Friday, August 3, 2007

Ancient Music/Modern Marketing

The folks at Cappella Romana are masters of Byzantine Chant, a musical form that started at around 330 AD and continued past the late middle ages. Yet, executive director, Mark Powell, doesn't believe in old fashioned forms of publicity like town cryers and broadsides. He has led the CR's foray into myspace and the blogosphere with these web sites:

I'm thinking that other organization like the Oregon Symphony and Portland Opera will be taking advantage of these venues soon, too. In the meantime, kudos to Powell and CR.


SMB said...

yes, good for cappella to get a (mostly inactive) blog and a myspace page and all that, but it's not a means to an end... and arts org's all over the country (including loads of early music groups) are way ahead of oregon in this respect... and most dance and theatre companies in pdx are out in front, too (see oregon ballet theatre, artists rep, hand2mouth, etc)

James Bash said...

Thanks for the note. I'll take a look at organizations you've mentioned and see what's out there.